North Dakota State University - Travis Hoffman (PI)

An opportunity exists for farm flock operations to create and build a market for lamb produced from rams. Direct marketers may be able to capitalize on efficiency of ram growth and merchandise directly to consumers. Additionally, value‐based discounts at processing plants are variant based on seasonality of supply and production. While ram lambs may be discounted at the slaughter facility, is it justified due to marketing ramifications and/or negative (potentially unjustified) flavor perceptions?

Project Objectives

1). Quantify production value improvement for raising rams for merchandising through direct markets.

2). Identify the effect of testosterone level and meat quality characteristics.

3). Determine product yield, carcass cutability, and sensory characteristics for rams and wethers in direct and commercial markets.

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